The Importance of Defining a Marketplace

In conventional markets, most companies and corporations research their marketplace. They know its size, its value, their competitors and how well they are doing.

Companies can rely on having access to accurate information that allows them to make considered business decisions. In the digital marketplace, things have not been so clear. Quite simply because it has been impossible to measure particular online markets in meaningful terms such as £ value, business decisions have been based on feelings and predictions.

ISM has developed a proprietary suite of tools that provide accurate metrics about the size of a particular online marketplace. We can measure its value and assess the relative positions of you and your competitors. We can accurately monitor and measure search engine activity, and analyse natural search outcomes.

ISM is also able to track your marketplace to enable you to identify trends and follow changes in the market and its participants.

Knowledge is a powerful tool, market intelligence is invaluable.

ISM’s Search Market Audit delivers the following information:

• Definition of market size
• Identify the competition
• Measure value and performance in natural search
• Monitor trends
• Identify key features of a particular marketplace which will affect all companies operating within it