New MySpace ad platform launched in US
MySpace has rolled out the beta version of its new MyAds advertising platform in the US.
Advertisers can utilise the platform to display targeted banner ads while utilising MySpace’s Hypertargeting technology on the social networking website.
Hypertargeting enables businesses to tailor their ads depending on data drawn from user profiles.
The system follows the pay-per-click model employed by search engines such as Google and Yahoo!, allowing MySpace to earn 25 cents every time a user clicks on a MyAds banner ad.
MySpace spokesperson Jeff Berman told the AFP that MyAds is aimed at small businesses and individuals such as politicians and musicians and is looking to ease access to online advertising for these entities.
He commented: "This is a powerful marketing tool because you can hit the right people you are looking for at the right time.
"It is the perfect storm and with the economy everyone is looking for more efficient, higher return-on-investment advertising as soon as possible."
