Blogs ‘can boost SME online marketing success’
Blogs can do much to help small and medium-sized businesses improve the success of their online marketing campaigns, it has been claimed.
According to the US News & World Report, blogging can increase business and boost online awareness of the company in question when done right.
Good blogs can attract potential customers and improve search engine optimisation (SEO) significantly, thus bringing in more prospective custom, the website stated.
Blogger Chris Brogan noted: "Small businesses are starting to understand that people don’t come to your main web page. They ask Google."
Some of the tips offered by the US News & World Report for small businesses getting started with blogging included advice to regularly read other blogs, refrain from worrying about regularly updating the journal with long articles and keep SEO tactics simple.
According to Technorati’s latest research on the blogosphere, those keeping an online blog have been doing so for an average of three years.
