SMBs ‘looking to Web 2.0 marketing’
A growing number of small and medium-sized businesses are looking to complement their marketing strategies with Web 2.0 technology.
This is according to a new survey conducted by The Kelsey Group and ConStat, which found that two in five SMBs are hoping to add reviews to their websites in the next 12 months, while 30 per cent intend to look into social media.
A further 26 per cent said that they want to make use of online video. The poll also found that just nine per cent of respondents will cut back on ad spending in the next year, with the majority opting to maintain or increase investment.
Director of research and consulting at The Kelsey Group Stephen Marshall commented: "The data reveal[s] a remarkable resilience of the SMB advertising segment in the face of economic pressures on local consumers and businesses."
New Media Age recently reported that a number of UK price comparison sites intend to increase online ad spending to target consumers looking for cheaper deals amid the credit crunch.
