Blogs recommended for customer engagement
Businesses looking to interact more with their customers may benefit from setting up a blog on their websites, according to one expert.
David Bird, course leader for the MSc in digital marketing communications at Manchester Metropolitan University, told Crain’s Manchester Business that blogs can do much to enhance companies’ online activities.
Rather than viewing blogs as a way of simply delivering news and information, businesses should use the channel to deal with any questions and issues clients may have and to display the expertise they have in their specific sectors, he added.
Mr Bird noted: "The best blogs are the ones that allow unmoderated comment. It exposes the business but you can’t afford not to do it."
The comments follow a recent Telegraph report suggesting that blogs can help to create goodwill towards businesses.
Blogger Oli Barrett told the newspaper that online journals are ideal for showing the "human side" of a company.
