Olympic channel to be launched on YouTube
Video-sharing website YouTube is to host a channel dedicated to providing clips relating to the Beijing Olympics in certain regions.
The International Olympic Committee (IOC) announced this week that the video-on-demand (VOD) channel will be available to web users in 77 territories throughout Africa, Asia and the Middle East where digital VOD rights have not been sold or have been acquired non-exclusively.
News, highlights and other footage of the event will be made available to YouTube users in these territories from August 6th.
The channel adds to offerings available on the official IOC website, which was recently revamped to include more interactive content, as well as the Beijing Olympics site, which has also been overhauled to be more accessible to disabled users.
"The IOC’s channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment and will complement the footage offered in these territories by our broadcast partners across all media platforms," said Timo Lumme, IOC director of television and marketing services.
