Online ad sector ’still buoyant’
The internet advertising industry will continue its strong growth in spite of the effects of the credit crunch, according to experts.
Emma Jenkins, head of interactive marketing at Procter & Gamble, told the Independent that it is important to note the growing number of marketers shifting their ad investments online as the economy continues to slow.
"It’s important to remember that the digital industry remains buoyant, at least for now," she remarked.
Meanwhile, the newspaper said that the Internet Advertising Bureau is set to release new research later this week indicating that online spending remains above expectations.
However, Google UK director Matt Brittin highlighted the importance of innovation in growing operations on the online medium, indicating that organisations more used to traditional media channels may suffer as a result.
Research firm eMarketer recently released figures showing that £3.3 billion will be spent on online advertising in the UK this year.
