Ask.com to get makeover
Ask.com is set to launch a new look and faster, more relevant search results this month.
The search service has bigger competitors such as Google, Yahoo! and Microsoft in its sights as it seeks to take advantage of distractions for these companies in the form of search deals and potential mergers, Reuters reports.
Jim Safka, chief executive of Ask.com, told the news provider that the company is hoping to increase its search advertising revenue while providing users with an improved experience.
This will include offering more "serendipitous results", as well as helping users to get to their desired website in one click rather than three, he explained.
"It’s all about growth - this category is growing no matter what the economy is doing," Mr Safka said of the search industry.
Ask.com acquired Dictionary.com, Thesaurus.com and Reference.com by purchasing their owner, Lexico Publishing Group, in May this year.
The acquisition helped to increase the Ask network’s base of unique users to over 145 million.
