Google launches AdSense for Games beta
Search giant Google has unveiled the beta version of a new AdSense product designed specifically for online games.
Those developing or publishing web-based games can now place video, text and image ads in their creations through AdSense for Games.
Video ads are placed wherever desired, while image and text ads will see their placement determined contextually depending on the tags and keywords provided by developers and publishers.
"You’ll be able to show these ads in placements you define, such as interstitial frames before a game, after a level change, or when a game is over," commented Ryan Hayward of Google on the Inside AdSense blog.
The product is at present only available in the US to selected organisations. Partner companies for the service include Konami, Playfish, Zynga and Demand Media, among others.
Google said it is launching AdSense for Games to take advantage of the growing proportion of the internet population that now plays games on the web.
