UK marketers up internet spending
Total spending on internet advertising saw a 21 per cent rise in the first half of 2008, a new report has revealed.
Spending on the medium reached £1.68 billion during the period, helping it to account for 18.7 per cent of all ad expenditure, the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers said in their assessment of the sector.
According to comments made by IAB chief executive Guy Phillipson to Reuters, this could reach £3.2 billion by the end of the year.
The report also showed that paid search expenditure soared by 28 per cent in the first six months of 2008 to reach £981 million, while display advertising posted a 16.3 per cent rise to £333.8 million.
Mr Phillipson said: "Online is not immune from the economic downturn, but while other sectors see falls in expenditure the internet is still experiencing an incredible increase and is propping up the entire advertising market."
According to figures released by IDC earlier this year, global spending on online advertising will reach $65.2 billion (£37.2 billion) this year.
