CMOs ‘looking to internet marketing’
A new study has revealed that 61 per cent of UK chief marketing officers (CMOs) expect to allocate more than half of their budgets to online marketing in the coming year.
Carried out by Rackspace, the poll also showed that this will lead to lower investment in traditional marketing channels, New Media Age reports.
About 92 per cent of CMOs said they thought social networking was the least effective online marketing medium, however.
And two-fifths of respondents admitted to experiencing technology-related problems when implementing their online strategies, while only 48 per cent said they were in the habit of ensuring their websites could cope with extra traffic before beginning a new campaign.
Earlier this year, E-consultancy released a report indicating that nine per cent of UK organisations spend more than £1 million on an annual basis on search engine marketing campaigns.
One in six firms spend a minimum of £50,000 on organic optimisation every year, the research also found.
