New US search market figures for July released

Research company comScore has released its latest statistics for the US search engine market.

According to the figures, a total of 11.8 billion queries were made across the main search engines in the US during July, up two per cent compared with June.

Google continued to account for the majority of the market, taking 7.3 billion or 61.9 per cent of all searches during the month, up 0.4 per cent compared to the previous month.

Yahoo! fell further behind in July when its share fell to 20.5 per cent, as did Microsoft, whose slice of the sector stood at 8.9 per cent.

Ask and AOL managed to increase their share of all US searches, however, rising to 4.3 per cent and 4.1 per cent respectively.

Google was recently ranked as the most satisfactory search engine for US consumers in a study by the University of Michigan.


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