US web users conduct 8bn searches in July
Almost eight billion online searches were conducted by American web users in July, new statistics have shown.
According to Nielsen Online, this represented a three per cent increase compared with the same month last year.
Google continued to dominate the sector, accounting for 4.8 billion searches - or 60.2 per cent of the market - and seeing its share increase by more than 16 per cent year-on-year.
The search giants nearest competitors were Yahoo! and Microsoft, which both saw large falls in market share over the course of the month.
These statistics follow recent news of Google gaining the highest consumer satisfaction scores in the US search engines and portals category as part of a study conducted by the University of Michigan.
Meanwhile, new figures from comScore have highlighted Google’s continuing growth in non-US territories.
The research firm said that Google searches represented 81 per cent of the total market in India during June, equating to about one billion online queries overall.
