Google sees consumer satisfaction rise
Customer satisfaction with Google has increased by 10.3 per cent since last year, it has been claimed.
According to the University of Michigan’s American Customer Satisfaction Index, Google now has a satisfaction score of 86 out of 100, up from 78 last year.
Yahoo! received a score of 77, down slightly compared with 2007, while Microsoft-owned MSN saw its mark remain unchanged at 75.
Google came top of the search engines and portals category in the index, prompting Larry Freed, ForeSee Results chief executive and author of the report, to comment to the Seattle Times: "It gives [consumers] the expectation coming in that this is the way to search.
"As long as Google meets that expectation, they’re going to do well."
Google accounted for more than seven in ten internet searches in the US during July, according to the latest search engine market report from Hitwise.
