Archive for the ‘PPC’ Category

DoubleClick is to integrate with advertising networks for mobile phones, Bluhalo reports.

The advertising system, now owned by Google, is to be offered on services such as AdMob, Google AdSense and MBrand - a network owned by Millennial Media.

DoubleClick - which claims to be the biggest internet marketing services firm in the world - was acquired by Google earlier this year in a £1.5 billion takeover.

Ari Paparo, group product manager at DoubleClick, commented: "This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory."

"We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetisation for publishers. "

Chief executive at Millenial Media, Paul Palmieri, added: "Our integration with DoubleClick Mobile makes it possible for publishers to accept ads from Millennial Media’s deep roster of leading advertisers while preserving their ability to sell directly."

One of the most popular newspaper websites in the UK has prioritised user generated content in its new redesign.

Increased provision of user’s comments and usage of blogs were both noted by E-consultancy in its review of the Daily Mail’s site overhaul.

Links to "top blogs" and "more prominen[t]" comments sections were both found to be new developments at Dailymail.co.uk.

Aesthetically, the site has received a radical overhaul - with new landing page management leading to a "less cluttered" look and more white space, allowing users to focus on selected stories more easily.

However, e-consultancy flagged up the slow loading speed of some web pages as a potential problem for the newspaper.

Further suggestions for improvement also included the adding of subsections on its navigaition options - allowing users to find story clusters in individual sections more easily.

New legislation which might make losing customers’ personal data a criminal offence has been passed by the House of Lords, ZDNet.co.uk reports.

The amendment to the Criminal Justice Bill was introduced by Liberal Democrat Peer Lady Miller - and seeks to cover anyone who disclosed information to the public "recklessly".

This follows two recent high-profile security breaches from HSBC and HM Revenue & Customs, in which the personal data of millions of Britons was accidentally lost.

Following the Lords vote, a spokesman for the Ministry of Justice said that the government would now consider making the new offence law.

"The government has previously acknowledged that it needs to improve trust and confidence in the arrangements to protect personal data and is currently in the process of doing this," he said.

Research from the government, released last week, shows that overall security breaches have fallen by a third since 2006 - but that spending on shoring up data security has been trebled over the same period.

New applications have been launched by social networking site MySpace, InformationWeek reports.

The new Application Gallery allows users to browse galleries of widgets and to add them to their profiles through drag and drop.

It follows MySpace opening up its network for third-party developers to build applications two months ago.

Categories included in the gallery encompass music and politics, quizzes and polls - and an extensive collection of video apps.

Chief executive of the site Chris DeWolfe commented: "MySpace was the original open platform, and the MySpace Application Gallery is the evolution of that vision, taking MySpace users around the world to the next level and empowering them to take control of their online presence."

Applications are useful for such sites, as they tend to attract pay per click advertisers due to their keeping users viewing pages for longer.

Figures from MySpace show that 2.1 million widgets have been downloaded by users on the site.

New legislation which might make losing customers’ personal data a criminal offence has been passed by the House of Lords, ZDNet.co.uk reports.

The amendment to the Criminal Justice Bill was introduced by Liberal Democrat Peer Lady Miller - and seeks to cover anyone who disclosed information to the public "recklessly".

This follows two recent high-profile security breaches from HSBC and HM Revenue & Customs, in which the personal data of millions of Britons was accidentally lost.

Following the Lords vote, a spokesman for the Ministry of Justice said that the government would now consider making the new offence law.

"The government has previously acknowledged that it needs to improve trust and confidence in the arrangements to protect personal data and is currently in the process of doing this," he said.

Research from the government, released last week, shows that overall security breaches have fallen by a third since 2006 - but that spending on shoring up data security has been trebled over the same period.

One of the most popular newspaper websites in the UK has prioritised user generated content in its new redesign.

Increased provision of user’s comments and usage of blogs were both noted by E-consultancy in its review of the Daily Mail’s site overhaul.

Links to "top blogs" and "more prominen[t]" comments sections were both found to be new developments at Dailymail.co.uk.

Aesthetically, the site has received a radical overhaul - with new landing page management leading to a "less cluttered" look and more white space, allowing users to focus on selected stories more easily.

However, e-consultancy flagged up the slow loading speed of some web pages as a potential problem for the newspaper.

Further suggestions for improvement also included the adding of subsections on its navigaition options - allowing users to find story clusters in individual sections more easily.

New applications have been launched by social networking site MySpace, InformationWeek reports.

The new Application Gallery allows users to browse galleries of widgets and to add them to their profiles through drag and drop.

It follows MySpace opening up its network for third-party developers to build applications two months ago.

Categories included in the gallery encompass music and politics, quizzes and polls - and an extensive collection of video apps.

Chief executive of the site Chris DeWolfe commented: "MySpace was the original open platform, and the MySpace Application Gallery is the evolution of that vision, taking MySpace users around the world to the next level and empowering them to take control of their online presence."

Applications are useful for such sites, as they tend to attract pay per click advertisers due to their keeping users viewing pages for longer.

Figures from MySpace show that 2.1 million widgets have been downloaded by users on the site.

New legislation which might make losing customers’ personal data a criminal offence has been passed by the House of Lords, ZDNet.co.uk reports.

The amendment to the Criminal Justice Bill was introduced by Liberal Democrat Peer Lady Miller - and seeks to cover anyone who disclosed information to the public "recklessly".

This follows two recent high-profile security breaches from HSBC and HM Revenue & Customs, in which the personal data of millions of Britons was accidentally lost.

Following the Lords vote, a spokesman for the Ministry of Justice said that the government would now consider making the new offence law.

"The government has previously acknowledged that it needs to improve trust and confidence in the arrangements to protect personal data and is currently in the process of doing this," he said.

Research from the government, released last week, shows that overall security breaches have fallen by a third since 2006 - but that spending on shoring up data security has been trebled over the same period.

One of the most popular newspaper websites in the UK has prioritised user generated content in its new redesign.

Increased provision of user’s comments and usage of blogs were both noted by E-consultancy in its review of the Daily Mail’s site overhaul.

Links to "top blogs" and "more prominen[t]" comments sections were both found to be new developments at Dailymail.co.uk.

Aesthetically, the site has received a radical overhaul - with new landing page management leading to a "less cluttered" look and more white space, allowing users to focus on selected stories more easily.

However, e-consultancy flagged up the slow loading speed of some web pages as a potential problem for the newspaper.

Further suggestions for improvement also included the adding of subsections on its navigaition options - allowing users to find story clusters in individual sections more easily.

New applications have been launched by social networking site MySpace, InformationWeek reports.

The new Application Gallery allows users to browse galleries of widgets and to add them to their profiles through drag and drop.

It follows MySpace opening up its network for third-party developers to build applications two months ago.

Categories included in the gallery encompass music and politics, quizzes and polls - and an extensive collection of video apps.

Chief executive of the site Chris DeWolfe commented: "MySpace was the original open platform, and the MySpace Application Gallery is the evolution of that vision, taking MySpace users around the world to the next level and empowering them to take control of their online presence."

Applications are useful for such sites, as they tend to attract pay per click advertisers due to their keeping users viewing pages for longer.

Figures from MySpace show that 2.1 million widgets have been downloaded by users on the site.