Google to distribute new web show
Google is to conduct a trial involving the distribution of online programming via its AdSense service.
The search engine giant has struck a deal with Seth MacFarlane, the man behind Family Guy, to distribute a series of 50 original two-minute cartoons, reports the New York Post.
Although the cartoons are for entertainment purposes only, Google hopes they will act as a vehicle to attract viewers in specific demographics.
Links to MacFarlane’s work will be placed on websites identified by Google’s AdSense as likely to be visited by the target audience of young males.
Those clicking to watch the cartoons will find they are accompanied by either television-style commercials or banner adverts, some of which MacFarlane has agreed to animate.
Although the service is not set to launch for several months, Google told the newspaper that it has already secured advertisers for many of the films, including some of the biggest deals in AdSense’s five-year history.
News of the service comes just weeks after Google announced it had agreed a deal which will see Yahoo! begin using Adsense technology.
