New AOL gaming site offers ad opportunities
AOL has launched a new website dedicated to PC gaming that also provides video games marketers with new advertising opportunities.
BigDownload.com has been developed in conjunction with Weblogs, whose Joystiq.com blog powers the site’s collection of news articles and reviews.
Users can take advantage of free game, demo and trailer downloads without going through a required sign-up process or queuing for free. The site also includes links to online stores where the full versions of demo games can be purchased.
Senior product manager for AOL Games and BigDownload.com John Benyamine commented on the website’s potential for those looking to expand their online advertising strategies.
"In addition to serving this niche fan base, BigDownload.com provides advertisers an opportunity to reach gaming enthusiasts directly and a chance to create interesting and exclusive campaigns surrounding content," he explained.
Other blogs managed by Weblogs include Engadget and Autoblog.
