Use tools to find your keywords
Web designers and marketers should draw on a range of tools to help them decide on keywords for their sites.
The advice came for Search Engine Journal’s, Ann Smarty, who suggested they looked to the web for assistance.
"Recently there appeared a number of useful tools that can help you find more key terms to focus on," Ms Smarty noted and recommended Google Sets, MSN clustering tools, Keyword Map, Search Radar and Urban Dictionary.
Google Sets tells you what the search engine thinks are relevant, while MSN’s helper links search results into semantically related groups.
Search Radar, she noted displays a keyword tag cloud and demonstrates the usage of this keyword and its synonyms in short context, while keyword map shows variations in order, or as a map.
Urban Dictionary takes a different approach in listing slang and urban words. It is "helpful at giving you a full picture of your main term associations as well as jargon, memes, and neologisms", she said.
The UK search market is dominated by Google - it handled 73 per cent of search requests in March, tech advisor, e-consultancy has found.
