UK tops mobile social networking league
The UK has more mobile users involved in social networking than the rest of Europe, analysts, Nielsen Online has revealed.
Latest statistics from the firm showed 812,000 mobile subscribers accessed the sites in the first quarter of this year. Facebook was the most popular (557,000), followed by MySpace (211,000).
Jim Herrmann, vice president of mobile media, said the UK and US were leading the development, with millions of users "interacting with their virtual spaces while they’re on the go".
"Social networking is already a global phenomenon, and going mobile is the next big thing," he added.
The UK reach percentage is twice as high as other European countries, (1.7 per cent) compared to Spain (0.8 per cent), France (0.6 per cent) and Germany (0.2 per cent).
Search providers have been quick to optimise their search tools for mobile use. They hope the shift towards online mobile use will increase interest in mobile advertising.
