Privacy groups rally against mobile search marketing
Privacy groups in the US have warned they will complain against mobile search marketing.
The Center for Digital Democracy (CDD) and the US Public Interest Research Group have said they will amend an earlier complaint about interactive marketing techniques to include mobile ads.
Jeff Chester, executive director of the CDD, told the Federal Trade Commission it should pay particular attention to the privacy of children as "young people have, as we know, embraced this new medium most dramatically".
The internet advertising bureau (IAB) acts as a trade body for the UK online industry and works with its members to compile best practice and raise professional standards.
It believes self-regulation is the best policy for the advertising industry and recently announced UK internet advertising expenditure has grown 38 per cent, year-on-year.
"It’s clear marketing directors now recognise the value of online to drive their business, and more and more are using rich media and video to build their brands, just as they do on TV," said its chief executive, Guy Phillipson.
