DoubleClick ‘will be offered on new networks’
DoubleClick is to integrate with advertising networks for mobile phones, Bluhalo reports.
The advertising system, now owned by Google, is to be offered on services such as AdMob, Google AdSense and MBrand - a network owned by Millennial Media.
DoubleClick - which claims to be the biggest internet marketing services firm in the world - was acquired by Google earlier this year in a £1.5 billion takeover.
Ari Paparo, group product manager at DoubleClick, commented: "This integration is a great example of how DoubleClick is working with key industry players to bring value to publishers by enhancing the liquidity of mobile display inventory."
"We believe that the ability to sell mobile inventory directly and indirectly will provide mobile advertisers with more options, ultimately leading to better monetisation for publishers. "
Chief executive at Millenial Media, Paul Palmieri, added: "Our integration with DoubleClick Mobile makes it possible for publishers to accept ads from Millennial Media’s deep roster of leading advertisers while preserving their ability to sell directly."
