Web analytics advice offered
Advice on web analytics has been offered by John Wyllie, who oversees the division at GE Money.
In conversation with e-consultancy, the executive counselled against the use of Google Analytics.
GE Money is a financial firm currently operating in the UK, which offers mortgages, loans, insurance and credit cards.
It currently operates around 50 businesses in 30 different nations - meaning that its web analytics division is complex and wide-ranging.
Four separate research centres are currently run by the firm in Canada, India, Europe and China.
Mr Wyllie commented: "One or two businesses [within GE] may have [Google Analytics] from a legacy implementation."
He added: "People say [it] is free and it is true - it is free. But for me, that cost is irrelevant because where we really want to spend our money is the people and the talent that will drive value, as well as the technical skills to get analytics implemented."
