Keywords advice issued by expert
A top marketing executive has warned against potential customer alienation through search engine optimisation practices.
According to Heather Lloyd-Martin, the head of SuccessWorks Search Marketing Solutions, customer retention should be key to online content providers.
This means that shoehorning in keywords can be counterproductive if it makes copy harder to read, the expert suggested.
"Search engines don’t pay your bills, but your prospects and customers do," WebProNews reports Ms Lloyd-Martin as saying.
"General or overarching key phrases are great for home and sub pages," she added.
"Highly specific key phrases work best for inner pages."
In order to keep customers through ensuring readable copy, it is recommended that two or three keywords should be displayed per page, introduced in a "subtle" manner.
Ms Lloyd-Martin made the comments while speaking at the Small Business Marketing Unleashed conference - which was held in the US city of Houston this week.
