Google launches mobile image ads
Search engine Google has introduced special brand-image ads designed for mobile phones, ZDNet.co.uk reports.
In a statement released on its website yesterday, the firm said that it had developed standard adverts to fit on smaller screens - reflecting the trend towards mobile internet.
Conditions set for the advertising companies by Google include pricing the items on a cost-per-click basis and the requirement that they link to mobile internet-optimised web pages, Reuters reports.
Commenting on the announcement in a blog post, product marketing manager at Google Alexandra Kenin said: "For advertisers, mobile image ads serve as a branding tool and have shown to have good click-through rates.
"Advertisers using mobile image ads will also benefit because we only show one image ad per mobile page [and] for publishers, mobile image ads provide added flexibility."
As well as in the UK, the new Google mobile adverts are available in 12 territories including the US and Australia.
