Experts advise on corporate websites
Developing an excellent corporate website is a good way of luring high-quality staff, TMP Worldwide has claimed.
Eddie Allen at the digital consultancy said today that such a website would form a "starting point" for any firm trying to "attract…new talent".
Potential development ideas include segmenting recruitment areas of the site into microsites for easy navigability - and personalising through user-generated content.
"For the short term, it is about targeting communication to appeal to every potential applicant," Mr Allen added.
TMP Worldwide’s viewpoint was agreed with by the interactive director at Euro RSCG Riley, Drew Spencer.
"Corporate recruitment websites…should be able to recognise someone they’ve seen before and help them find the most relevant information," he told Onrec.com.
"They should also have a very good understanding of the company’s recruitment process and procedures and help to ensure that the process flows smoothly for both the company and the candidate."
