Web users spending longer online
The opportunities for advertisers to reach their target audience through online search marketing are increasing as surfers spend longer on the web.
According to internet analysis firm Compete, the total time spent on the web by the average net user has grown by nearly a quarter (24.3 per cent) over the past year.
"We are spending more and more time consuming information online," said Compete spokesperson Jay Meattle.
"Logically online advertising spend should follow a similar trajectory with marketers allocating their ad budgets in proportion to where people are spending their time.
"Needless to say, this is a time of considerable opportunity for online media properties and online marketers."
Marketing on the web can take many forms, such as banner adverts or interacting with the internet community through blogging.
But with search engines being the first port of call for many surfers, making sure that a website performs well in the Google and Yahoo! rankings could potentially prove lucrative for marketers.
