MySpace launches charity platform
MySpace is launching a new charity platform which enables users of the social networking site to interact more directly with a raft of good causes and campaigns.
The move is the latest in a long line of features, tools and partnerships pursued by the web’s three top social media sites - MySpace, Facebook and Bebo - all of which are constantly vying for the attention of Web 2.0’s ever growing cadres of community-minded surfers.
Figures for over-15 users of the three sites peg MySpace as the market leader with 109 million people, compared to Facebook’s 86 million-strong community and Bebo’s 21 million users.
But the predominantly music-orientated MySpace continues to see its growth slow as Facebook’s slicker design and more customisable applications woo ever-increasing numbers of users.
Commenting on the newly formalised charity section of the site, senior vice president for MySpace Europe, Jamie Kantrowitz, said: "Young people are at the core of next generation social interaction and feel it is part of their identity to support these things."
He rejected accusations that the new charity channel is a revenue-generating ploy, noting that some £2 million of prime advertising space has been set aside for the platform.
