Tips offered on SEO for new websites
Building up the reputation and brand impact of a new website can be rewarding but time and money must be invested to get it right, a web analyst has suggested.
Mark Jackson, the chief executive of online marketing firm Vizion Interactive, offered some tips for making those first few steps in search engine optimisation (SEO).
Writing for Search Engine Watch, he said: "First, develop a list of keywords that are important to your business.
"If you want to be found for certain keywords, make sure you actually have a page of your website with content. Search engines want to rank websites that offer the searcher a quality result."
Mr Jackson added that running a blog can be a good way to attract the attention of search engines as there will be a regular update of new content for the spiders to trawl through.
In addition, tagging the content using keywords can help push a website higher up search engine rankings, he suggested.
"SEO is not voodoo," Mr Jackson said, but he warned that it could take months or even years to see the top results.
"Obviously, budget permitting, hiring an expert can save you a lot of time – and perhaps even money, so be sure to consider all of your options," he advised.
