Invest for the best SEO, analysts urge
A web analyst has suggested that firms should be cautious of search engine optimisation (SEO) deals that seem too good to be true.
Despite the potential for good returns by boosting the performance of a website on search engines, the chief executive of domain name host Dotster, Clint Page, advised that caveat emptor – meaning ‘buyers beware’ – still remains relevant even in the dot-com age.
"All the buzz about SEO can seem like smoke and mirrors," he said.
The best advice for firms is to follow the principle of "you get what you pay for", he added.
According to Mr Page, some web marketing firms "simply offer search engine submission and camouflage it as SEO" and urged website owners to not be blinded by the cheapest deals as they may not produce worthwhile results.
Among the things that Mr Page believes a professional SEO firms should offer is contact with a "real human" rather than simply dealing with an automated tool which reports on the progress of an SEO campaigns only through visitor figures.
