Google to sell of DoubleClick chunk
Search engine Google has revealed plans to sell a part of its recently acquired advertising company DoubleClick.
Up for grabs will be the firm’s search engine marketing branch which Google is selling to avoid accusations of giving preference to DoubleClick customers with regards to search rankings.
Tom Phillips, director of Google’s integration with DoubleClick, said: "Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users."
He added: "It is clear to us that we do not want to be in the search engine marketing business."
Last week, figures from the Attributor revealed that Google’s acquisition of DoubleClick sees them dominating the over two thirds of the online ad market.
This comes despite calls by the search engine to prevent a merger between Microsoft and Yahoo which Google says will harm competition.
