YouTube launches advanced video viewing measures
Google has introduced a new tool on its video streaming site YouTube, allowing search engine marketing (SEM) whizzes and budding marketers to gauge the popularity of published video content.
The new tool, entitled YouTube Insight, will allow people to examine what day of the week, hour of the day, state of the USA and clip length lead to the biggest traffic boosts, providing more complete viewing figures than ever before
In the past, only total views and user ratings were available for judging the popularity and marketing effectiveness of individual clips.
YouTube product manager Tracy Chan said: "Effectively, we’ve become the world’s largest focus group.
"There are so many use cases. This really enables programmers and marketers to optimize their presence on YouTube."
She added that the site would be willing to consider developing the capacity for the tool to measure video traffic for videos displayed on other sites, should this be required of it by users.
