New social network puts ‘businesses above individuals’
A business-oriented social network is launching, promising to deliver major benefits to companies who embrace a social media marketing strategy and use the site.
WeCanDo.BIZ claims to trump the viral marketing boons of existing social networks by focusing on "promoting the business ahead of the individual" and inviting customers to connect with organisations listed and profiled on site.
Also by integrating tools to help facilitate sales, the site claims to bypass the problems of sifting through the ’social’ side of social networks and allows direct access to business opportunities.
Ian Hendry, founder and director of WeCanDo.BIZ, said: "Facebook, LinkedIn and XING can be used by business people to find new customers, but they are compromised.
"They require that you work them hard to make the right connections and get yourself promoted; and they often involve you sharing information that may not be appropriate or of interest to people who just want to find a specific quality business to deal with."
Businesses can boost their profile on the new network by customers agreeing to endorse a business once they connect with it, allowing a firm to rise up the rankings in the network’s Trusted Business Search.
