Online ad spend ‘to rocket’
UK online advertising spend is set to exceed GBP 5 billion by 2012, according to a new report.
E-Marketer has found that online ad spend will not succumb to the global economic slowdown and is instead predicted to grow 27 per cent this year.
Set to reach a total of GBP 3.4 billion, the desire to hone search engine marketing (SEM) strategies, link building and online pr will help propel online ad spend to GBP 4.3 billion by 2010, E-Marketer claimed.
Karin von Abrams, author of the report, said: "While the rate of growth in search-related spending is falling slightly as the market evolves, annual growth is still remarkable."
Growth of the medium is helping it make up ground on much more established advertising channels such as television, which online is set to overtake on overall spend by 2010.
Online ad spend takes a variety of forms, but is often focused on securing paid search slots on the web’s most prominent search engines.
