Anglian Home Improvements enlists affiliate marketing strategist
A market-leading home improvements firm has struck a new affiliate marketing and pay per click (PPC) deal in a bid to benefit from wider exposure.
Envisaging major growth in search and display advertising operations, Anglian Home Improvements has entrusted its search engine marketing (SEM) and general advertising strategies to digital marketing specialist The Latitude Group.
Already working with include Fitness First, Allied Irish Bank, Motor Direct, XLN Telecom and other big brands, Latitude will be well placed to handle the operations of a company of Anglia’s size, looking to strike up relevant affiliate marketing partnerships.
Latitude chief executive Dylan Thwaites said: "[Home improvements] is an industry that has seen a lot of movement of late, as some major players have disappeared from the landscape.
"Latitude is excited about helping Anglian leverage this opportunity from several angles, providing an integrated strategy of PPC, display and affiliate programmes."
Affiliate marketing is one of the fastest growing SEM approaches, involving increasing numbers of major brands.
