Web TV streaming ‘changing face of broadcasting’
Online television viewing is a growing phenomenon that is changing the way broadcasters are producing their media, according to TV on the internet provider Narrowstep.
Promising to generate new opportunities for affiliate marketing and web advertising strategies, online TV viewing was said to be expanding fast enough to draw considerable attention from leading broadcasters.
The recent 2008 Digital Entertainment Survey from Entertainment Media Research, found that less than one in five people have so far taken advantage of TV streaming via the internet, leaving much room for expansion.
Barak Bar-Cohen, president and chief operating officer of Narrowstep, said: "We’re also seeing that the quality of the content and the quality of the stream is a big driver in not only viewing times but repeat usage and adoption in general.
"You produce content once for one medium, but now you make sure that whatever you do in the production and encoding and even in some of your advertising deals is all geared towards being able to deliver the content that you’ve produced and spend money on once in multiple formats."
He added that broadband penetration was more advanced in Europe than elsewhere, allowing the UK to forge ahead of the US in online streaming habits.
