Domain name is ‘key marketing spend’
Investing in a top quality generic domain name is a "marketing spend" and is an immensely worthwhile one, domain name specialists have claimed.
Domain registration services provider Domainmonster.com claimed that a catchy web address could help firms to cut down on other search engine marketing (SEM) and search engine optimisation (SEO) spend.
The group cited the sale of Cruises.co.uk for a million dollars only weeks ago, insisting that companies were willing to pay top dollar in order to secure a memorable moniker.
Matt Mansell, managing director of Domainmonster.com, said: "One of the reasons why they are achieving those prices is because the brands want the people who drive past some above the line advertising… to remember what they see, and follow it up.
"It’s a call to action. You can publicise a ten digit telephone number, but ultimately, a web address is something everybody remembers, especially if it’s relevant. It’s money well spent."
While Cruises.co.uk became the highest priced UK domain name sale to date, fellow generic domain names Recycle.co.uk and Ink.co.uk have also sold for over GBP100,000.
