Encyclopaedia Britannica outsources affiliate marketing
Encyclopaedia Britannica has decided to outsource its affiliate marketing programmes in a bid to increase the profitability of its advertising campaigns and ramp up its subscription rates.
The online research and education resource has chosen NETexponent, a leading, performance based online marketing agency, to build on the success of its current affiliate program using the Performics technology platform
NETExponent will attempt to increase the amount of online subscriptions and affiliate optimization for educational subscription site, Britannica.com, as well as e-commerce site Store.Britannica.com.
Affiliates will be offered commission rates starting at ten per cent for either subscription leads or store purchases.
Ken Polson, Britannica’s director of consumer acquisition marketing, said: "We’ve seen a lot of success in our affiliate program, but realise there’s also a huge opportunity to expand."
"We believe NETexponent has the proven expertise, people, and affiliate management tools to take our program to the next level."
Affiliate marketing is an increasingly important channel for companies to build up their online presence, benefiting from increased traffic through ads on partner websites.
