SEO ‘needs new regulations’
Search engine optimisation (SEO) is a viable means of maximising company revenue online, but needs a new regulatory frame work to prevent its reputation being tarnished, experts have claimed.
Paul J Bruemmer, SEO expert and director of search marketing at Red Door Interactive, posted comments on the Search Engine Land online resource that called for greater regulation in order to allow the discipline to grow.
He explained that while 75 per cent of marketers acknowledged using SEO, they still allocated greater resources to pay per click (PPC) advertising and could only refer to a methodology statement from their search agency in order to understand SEO limits.
"Search has grown and become mainstream, but the industry needs to increase its value, authenticity, and integrity by identifying a set of standards to help replace devious SEO techniques that still tarnish our industry," he said.
The Search Engine Marketing Professional Organization (SEMPO) was said to have taken recent strides to co-opt companies into accepting certain practices, but did not grant the organisation a policing role.
Official standards, Mr Bruemmer argued, would help eliminate spammers and opportunistic SEO muddling techniques, but he acknowledged that the breadth of the sector made it difficult to establish an all-encompassing set of rules.
