Domain name ‘can solidify brand’
While search engine optimisation (SEO) is often the preferred strategy for reaching web customers, experts have claimed that the attraction of holding a strong domain name never wear off.
Domain name seller Discount Domains said that quality monikers helped to associate a company with a strong and memorable brand image.
The group claimed that many of the best and most generic domain names had already gone, but insisted that company’s would always benefit from a distinctive moniker that set the firm aside from competitors ranking alongside them on search engines.
Adrian Lawrence, managing director of Discount Domains, said: "It gives them an online presence associated with whatever name they choose – you can have the brand connected to the name.
"If you choose a name for your business, that might be unique for the UK but it could be taken by an American business. In this case, it’s more about what names are available depending on what your business identity is."
Domaininformer.com recently claimed that new Asia Pacific domain name administrator DotAsia, received some 266,663 applications within the first 24 hours that it offered domain names with the .asia suffix.
