YouTube contributors get ppc portion
Top UK contributors to video streaming site YouTube are now set to cash in on the advertising gains that the site yields from popular clips.
British film fiends sending their clips in to the site will now be rewarded in the same way as their US counterparts, as YouTube looks to share the revenue generated from new ads included alongside videos.
The bottom 20 per cent of the video screen will now be dedicated to ads for the first ten seconds of all clips, with film creators now set for a slice of the advertising earnings that are measured on a pay per click (ppc) basis.
Amateur film-makers could find that YouTube’s new generosity becomes particularly generous, given that the creators of the most popular clips could earn up to GBP1,500 a month.
The Google-owned site failed to specify the precise criteria for film-makers to cash in on ppc ad revenue, but indicated that the scheme will only be eligible to frequent contributors of regularly watched clips.
Monthly visitor numbers to the site are already estimated to have hit around 130 million, making the scheme a potentially lucrative one for budding film-makers and pranksters.
