Affiliate marketing growth ‘may reach 70 pc’
Affiliate marketing could be growing at an even faster rate than first thought, according to Precision Marketing.
The marketing specialist site claimed that close search market analysis revealed that rates of growth in the sector could be considerably above the "conservative" analysis made last week by E-Consultancy.
The figures in question identified growth up to 45 per cent last year, with more than GBP3billion generated in online sales, but Precision Marketing pointed to growth figures of more than 70 per cent at expanding affiliate marketing network Buy.at.
It was claimed that the firm was benefiting from high profile clientele including John Lewis, Marks and Spencer, O2 and Virgin Mobile, as more and more firms used the marketing method to achieve growth at reduced costs.
Other big firms like RBS Insurance, Littlewoods, Eurostar, BT and Lovefilm were also said to be flocking to the benefits of affiliate marketing, making it a highly profitable sector by any estimates.
Buy.at chief executive Kevin Cornils was quoted as saying: "Affiliate has proved itself as a particularly cost-effective way to drive a volume of customer acquisition, resulting in increased investment in the channel."
