Facebook apps ‘will be embedded’
After the success of third-party applications on Facebook, the social network is to allow them to be embedded and used on other websites.
Drawing on its set of API tools, Facebook will extend its applications to other sites, allowing advertisers further means of penetrating the lucrative marketing opportunities of social media.
Last year Facebook opened its site to third-party developers in a bid to boost its revenue, with a new JavaScript client library now promising to allow users to make Facebook API calls from any site and extend marketing campaigns.
Facebook’s Wei Zhu said: "Since the library does not require any server-side code on your server, you can now create a Facebook application that can be hosted on any web site that serves static HTML.
"An application that uses this client library should be registered as an iframe type. This applies to either iframe Facebook apps that users access through the Facebook web site or apps that users access directly on the app’s own websites."
Providers of third-party applications on the social network have so far reported strong advertising success, thanks to the wide reach of Facebook audiences.
Snap Interactive’s "Are You Interested?" and "Meet New People" Apps reportedly helped the company to secure a 300 per cent revenue increase from the third to the fourth quarter of 2007.
