Video and podcast SEO expert to address conference
A leading figure in social media has been invited to speak at a major search marketing event in London.
Rachel Hawkes, co-founder and editor of the Social Media Portal (SMP), will appear at the Search Engine Strategies (SES) London 2008, where her knowledge of social networking sites will have a high premium on it.
Ms Hawkes’ SMP is a news and information portal mapping social networking sites and their owners and is a product of London media consultancy, Elemental Communications.
Drawing on her knowledge of social media, Ms Hawkes will address questions on video and podcast search engine optimisation (SEO), at a time when web-surfers are ever-increasing in number.
But in anticipation of her speech, Ms Hawkes, who is also account director at Elemental, claimed that media content was expanding as fast as web-surfers, making it more important than ever to get SEO right.
"With over 65,000 videos uploaded daily to YouTube and almost 80,000 podcasts available in iTunes it is becoming increasingly difficult for brands, agencies and marketers to have their content found and consumed."
