Rival to Google plans January launch
Google’s dominant position in search marketing and online adverts is set to be challenged by a new open-source search engine from the people behind Wikipedia.
Jimmy Wales, the founder of that online encyclopaedia, finally revealed the site launch day to be January 7th 2008.
This means that the beta period which has been underway for months has been worked through to provide a service Mr Wales is willing let the public see it.
Using the power of community, rather than Google’s algorithms, Mr Wales hopes to harness the goodwill of fellow net users to find, filter and ranks sites for whateever you’re looking for in a more transparent way.
While this may present intriguing difficulties for web marketers, it should see further innovation in the sector as companies work to bring their messages to the online public through search engine marketing.
