Metacafe to challenge YouTube
Popular online video-sharing website YouTube now has a new rival in the shape of Metacafe, a site which pays people to upload videos.
The site uses a filter system to avoid any pirated material being shown, while also ensuring only quality videos are shown.
And, by sharing its advertising revenue, the site can pay out USD 5 (GBP 2.50) for every 1,000 views a video gets, although each video has to be watched at least 20,000 times before it qualifies for payment.
So far, Metacafe has handed out some USD 1 million in payments to video producers, while the site’s top earner, Kipkay, has earned over USD 82,000 in the past year.
Erick Hachenburg, chief executive of Metacafe, exlained: "If you create quality content in the user-generated content space, you should be paid for it."
"Last year advertisers said you could never advertise on user-generated content. Now they are asking how they can advertise on user-generated content," he said.
The site uses a community of 80,000 reviewers to make sure that material is not duplicated or pirated.
