Web marketing ‘altering big business patterns’
The use of online sales have changed how many online and technology-oriented enterprises have conducted business this year, experts have claimed.
Major companies like Dell, Google and Amazon launched new online services in the hopes to revamp its attractiveness and invite even more web users to their platforms, vnu.net reported.
Their marketing strategies were buoyed by the reports from Footfall, a market research company, that showed an increase in overall shoppers as they hunted for bargains during the last weekend before Christmas.
Google expanded its ad sales campaigns into television, radio and newspapers, while Dell launched deals with Wal-Mart, Carphone Warehouse and Carrefour this year for major campaign projects to win back losing customers.
Amazon meanwhile launched an online music store offering DRM-free music downloads, while Yahoo’s online services suffered a blow when its e-commerce service malfunctioned on the busiest shopping day of the year in November.
