Google teams up with Neilsen on TV ads
Google has announced that it will partner with Nielsen so that it can bring demographic data to Google TV ads.
The multiyear strategic partnership will leverage Nielsen’s experience in TV audience measurement and bring it to Google’s advertising network. Google TV ads was launched in May and is an online platform upon which advertisers can buy, sell, measure and deliver television ads.
"As we continue to expand our TV advertising program, it is important that we provide advertisers and agencies with data that will help them reach their target demographic with the right ad," Google CEO Eric Schmidt said in a statement.
"Working closely with Nielsen, the industry leader, improves our measurement capabilities by adding a demographic layer on top of existing set-top box data."
David Calhoun, chief executive of Nielsen, added: "The relationship with Google - which we expect will expand significantly in the months ahead - is a prime example of the ways Nielsen is embracing new technologies, platforms, and relationships worldwide to serve clients more completely, to provide companies with its insights, and to help expand the base of potential advertisers everywhere."
