Microsoft introduces new video system
Microsoft has announced the launch of a new "less intrusive" video advertising system.
The ad system will does not interrupt a clip when it is being watched by users of MSN Video. Instead, the first ad is shown before a video is selected and then the next one is not accessed until at least three minutes later.
And the ads will never interrupt a video in midstream, the Associated Press reports.
"The growing appetite among consumers for online video content has created the perfect opportunity for advertisers seeking to reach a larger engaged online audience," Microsoft’s Chris Ward commented.
"We believe we are at the forefront of creating unique video advertising options and the time-based ads offered in our new version of MSN Video pave the way for advertisers to engage with consumers in a less intrusive way."
The introduction of the new MSN platform follows on from Google’s decision to introduce advertising to its YouTube site.
