Facebook grows past MySpace
Social media site Facebook now has more unique visitors in the UK than its main rival, MySpace.
Adults and students have flocked to the site in their droves in recent months, statistics from Nielsen Netratings show. Facebook had 6.5 million unique visitors in August, while MySpace had 6.37 million and Bebo 4.44 million.
At the beginning of the year, Facebook had only one fifth of the number of visitors as MySpace
"The suspicion that the next big thing in social networking could always be just round the corner is illustrated by PerfSpot," said Alex Burmaster, the Nielsen NetRatings’ European internet analyst.
"Some, however, have theorised the future of social networking will revolve around specific interest groups as opposed to the general behemoths that dominate today."
It emerged last month that Facebook was working on a new targeted internet advertising system, designed so that marketers could place ads based on user information.
In October 2006, Facebook had a total of 448,000 unique users.
