comScore releases new measurement tool
Leading online research company comScore has launched a new measurement product, according to the latest reports.
The new "holistic" tool allows advertisers to take an all-encompassing view of their campaign, with age groups spanning various ad units and audience demographics for site categories.
It is apparently called Ad Metrix Publisher and it captures all types of display advertising, including static, rich media and interactive ads for the US market.
Reports produced will incorporate ad impressions and will search for sites with display advertising, GRP reporting for individual sites and how impression and share trends alter as time passes. These factors will help determine the target audience reached through ad impressions.
Compete has just launched a new tool known as Compete Search Analytics. Available on a pay-as-you-go basis, it can show data such as site referrals and keyword referrals through searching through billions of performed search enquiries.
